Kogan Page
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In business, the increasing pressure to achieve makes time management a vital skill. This book presents practical guidelines to help readers do that. It contains tips and techniques and aims to help anyone to review and assess their own time management and adopt new work practices to improve it.
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THE INFINITE LEADER - BALANCING THE DEMANDS OF MODERN LEADERSHIP
Chris Lewis, Pippa Malmgren
- Kogan Page
- 3 Octobre 2020
- 9781789666496
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UNDERSTANDING DIGITAL MARKETING - A COMPLETE GUIDE TO ENGAGING CUSTOMERS IMPLEMENTING SUCCESSFUL
Damian Ryan
- Kogan Page
- 3 Novembre 2020
- 9781789666014
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Looks at individual behaviour, what drives it and how to cope with it. This book explains how to recognize and understand difficult people and their actions as a means to resolve problematic situations and awkward issues. It is suitable for managers looking to improve performance.
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A good business plan should impress potential financial backers by clarifying aims. This title introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems.
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A practical guide which will teach the reader how to think like a professional bid manager. It covers the basics of how to find opportunities, understanding the rules of the game and how to get to know your customer.
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The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.
Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
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Entrepreneurs need to be financially literate. The common cause of business failure is poor financial control stemming from an ignorance of the basics of business finance. This title is intended to help those who find business finance confusing. It continues to provide advice on proper financial planning and control.
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Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward planning. This seventh edition of Starting a Successful Business is the definitive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up process in a clear, accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on topics such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law and employing staff.
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Offers advice on starting a home-based business, including selecting a business, market research, accounting basics, website design, composing a business plan, handling employees, and expansion.
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The single most significant cause of motivation problems is a lack of basic day-to-day recognition. Taking recognition seriously can soon have a major impact on the effectiveness of a business. This title takes the reader through the different types of recognition and teaches how to implement recognition programmes.
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Being assertive is being able to express yourself with confidence without having to resort to passive, aggressive or manipulative behaviour. This work offers basic techniques on how to become more assertive, build self-confidence and thus improve career prospects and enhance social life.
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Aims to help to boost confidence levels and guide and inspire those on their journey to becoming a leader of excellence. This title offers insights into recognizing and developing individual leadership qualities, acquiring personal authority, and mastering core leadership functions such as planning, communicating and motivating.
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Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively.
Full of checklists, exercises and examples, How To Write Reports and Proposals is essential reading and will help you to put over a good case with style.
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Explains the functions of minutes, the different styles, how to take them accurately and how to listen and summarise. This second edition includes a chapter on 'The Requirements of the Freedom of Information Act'. It provides advice on topics such as: setting up a meeting; sections of a meeting; the agenda; personal preparation; and more.